Some would say that it’s neither love nor money that make the world go round, but connections. Networking with people who can help your business run, either directly or indirectly, is one of the most integral parts of preventing your company from getting forgotten about.

However, maintaining these relationships can be difficult. Over the years 2020 and 2021, face-to-face meetings have become increasingly more complicated. This is especially true when you consider international meetings, as safe air travel depends on factors out of anyone’s control.

While other methods of communication, such as email and phone conversations, are still possible, many people miss being able to speak to someone face-to-face. When it comes down to it, people prefer watching facial expressions and body language during meetings, and these small factors may be more important than you realise. 

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The Rise of Video Conferencing 

While recent years have seen increased difficulty in arranging face-to-face meetings, they have also been a boon to video conferencing services. Whether you need to communicate with employees who are working from home, or with customers or vendors who are based elsewhere, video conferencing is a quick and easy way to keep in touch.

This way, you can essentially have a conversation with the back-and-forth that you’d expect. While there’s a risk of a meeting eating up time that an email wouldn’t, the sacrifice is often well worth it. 

Video conferencing has allowed businesses to remain as productive as possible, as you can directly communicate with one another without the delays associated with other methods of communication. Some businesses have even elected to keep employees working remotely, a decision made possible by these services.

Webinars and Livestreams

Seminars are a great way to communicate with potential customers, employees, and vendors alike, but they can be difficult to arrange. More and more companies have taken to using webinars. A webinar has a similar format to a seminar, but it doesn’t need to be at a set location and is instead streamed to the audience.

Webinars often enjoy a larger audience than seminars, as people who would otherwise struggle to get to the location can attend the event from their own homes. While live streaming is preferable for audience participation, these webinars can also be recorded and watched at a later time. 

If you are concerned about the technical aspects of webinars, then consider using a live streaming company to help you to deliver your message as smoothly as possible.

Recorded Videos

As well as recording webinars, you can also record videos to pass on messages to your employees or customers. For example, videos that introduce your company can market it to potential customers. Or, if you sell a specialised product, you may wish to record an instructive video, which demonstrates the product and helps your customers to get the best use out of it.

Recorded videos can also be used to make announcements to your customers or employees, as they are more likely to engage with a video than with a document.