When you first start up a business one of the things you might neglect (or be way too excited about) is how your staff dress. We always see employees wearing specific kinds of uniforms and clothes when they’re working in stores, so why shouldn’t our staff also be neatly dressed?

Well, there are a couple of reasons.

For starters, it costs money. Not every business can afford to custom-make clothes for every shape and size of their employees and making them to order simply isn’t cost-effective. Some people get around this by only having aprons or jackets for their work uniform, but it’s not as clean as having a complete outfit and it might not work depending on your industry.

However, there are still a few good reasons why you should pay attention to what your staff wear, and in this article, we’re going to cover seven of them.

Source: https://unsplash.com/photos/0NTl61e9fTk (CC0)

1. Depending on the workplace it can make your staff more productive

Certain types of work uniform are actually great for making your staff more productive. Certain clothes like aprons and trousers can have spaces for extra pockets and your staff won’t feel too bad getting them dirty since they can change.

2. It can help customers identify who’s a member of staff

Having a work uniform, even if it;’s just a jacket or something light, can help your customers identify who works for your business. This can be incredibly helpful if you have multiple staff members working in your store.

3. It makes your employees feel like they’re a part of the team

Workwear can help your employees fit into the team dynamic. If you have one person that wears something completely different, it can somewhat alienate them from the others.

4. It helps to foster a team spirit in your workplace

Seeing everyone in their uniforms at work is a great way to foster a friendly team spirit in your workplace regardless of what you do. It’s important to get your team to cooperate, and wearing the same uniform is a great way to achieve this.

5. It offers free advertising for your brand

High-quality workwear with your brand on it as essentially free advertising, especially if your staff wear it all the time when they’re at work, or even if they have to go out in public.

6. It looks more professional than random clothing

Random clothing doesn’t look very nice in the workplace. Even if you don’t ask your staff to wear a uniform, matching colours or styles of clothing will create a more organized appearance in your workplace.

7. It gets your staff in the mood to work

Some people find that their attitude changes as soon as they put on their work uniform. After all, they’re representing your brand once they do, so it makes sense that putting on their work uniform makes them take on a different attitude.

While it can be costly to put together a work uniform for your staff, it’s a fantastic investment that can offer a surprising number of advantages.