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Creative brand promotion has been a necessary part of business since time immemorial. As a business owner or manager, you know the importance of brand awareness and getting your company known. With more awareness comes authority, respect, and more trade. But with business today more of a challenge than ever, you need to get creative for better results. Merging creativity into your branding is easier than ever. Here are some starter ideas.

Go Bigger and Better than the Competition

The public loves nothing more than a brash advertising campaign. Bright lights, striking artwork, and even morally corrupt publicity stunts are no stranger to advertisers. But how do you get people’s attention in a world where eyeballs are constantly glued to screens? Massive inflatables, that’s how. Character balloons, custom pool floats, and giant inflatable wavy arm guys will get anyone to look up and see what you have to say. Specialist companies can form inflatables into any shape for any event, such as 3D characters, cars, and artwork.

Give Out Branded Accessories

There is nothing cooler than official merchandise, and people love getting free stuff. Television, movie, and video game launches are often associated with custom t-shirts, swag bags, and caps. It is no surprise that fans pick up these items for a hefty price. Using these exclusive items for free can increase the success of your promotional campaign. Because of this, official promo gear is in high demand. It’s not unusual for gamers to spend a lot of money on personally branded merchandise, such as officially licensed Razer gaming stuff.

Use Countdown Timers for Creative Brand Promotion

Adding a countdown timer to a website, blog, or social media page will build tension and hype about a product. Timers help launch marketing campaigns, such as product launches or follow-up items. Sony’s PS5 campaign and the original iPhone web ads are great examples. A timer is particularly effective when the public is unaware of the new product or service because it keeps people guessing. Timer events like these make for the kind of advertising money can’t buy, such as social media hype from established social media influencers.

Offer Novelty Items with Custom Branding

It is always fun for customers to receive promotional materials from distribution companies. You can give them USB sticks, laser-engraved paperweights, and even totes as an innovative way to remind clients and employees of your business. Also, business cards can be customized into something a client will remember. Novel manufacturing processes allow you to make business cards from metal engravings and holograms. A little better than the standard piece of paper. However, don’t spend too much since almost 90% of business cards don’t last a week.

Work on a Local Scale with Talent

You can establish solid local ties with a community by working on a local level via community collaboration. Local talent like artists, singers, and writers effectively bridges a disassociated corporate brand and the general public. Some creative ways you can collaborate include:

• Stage shows with local celebrities
• Workshops to engage the children
• Community-based projects such as gardening
• Free skill-based classes like computing, IT, and programming.
• Creative arts performances from local colleges and studios.

As well as performance art and classes, you can incorporate your brand and promotion into fun activities for children. Additionally, local artists are an excellent way of advertising a product via original pieces such as murals in local areas that engage the community spirit.

Hold Cutting Edge Virtual Events

It has never been easier to use virtual technology. Remote devices and apps have become very popular since the pandemic. Skype and Zoom are great for video communications. Taking it a step further, you could provide customers with virtual demos of your new products using tools like Facebook Live and YouTube. Both of which are now popular for live shows like gaming’s E3 and DC Comics Fandome. With these live and virtual demos, you can interact with customers by answering questions about products shown as you proceed through your show.

Creative Brand Promotion Ditches Business Cards

As technology advances, event networking is becoming more and more modern. Digital business cards can be used by both attendees and vendors at a corporate event to exchange information. Furthermore, associated apps allow users to view and exchange client data through their smartphones. You can include product brochures and videos in your apps and professional contact information. Digital business card apps often provide analytics related to attendance, sponsor interaction, and audience engagement with individual brands such as yours.

Develop Web-Based Mini Games

Mini-games on a product’s website are among the oldest ways to promote something exciting using the interior. The pretzel game from M&M’s is a perfect example. Users clicked on an image of a giant M&M to find a hidden pretzel during a 2013 promotional campaign. Additionally, the game was straightforward and fun, and it significantly increased user engagement. Just on Facebook, this game boosted M&M’s brand engagement by an incredible amount. The game attracted over 10,000 comments and 25,000 likes and was shared over 6,000 times in one day. 

Play to the Appeal of Sustainability

Giving away merchandise is a great way for brands to engage with consumers and advertise at the same time. Items such as office accessories are common examples. But many of these items are not made sustainably. So, you could play to public expectations and offer creatively made eco-friendly alternatives to typical swag. You could, for instance, provide reusable water bottles and coffee mugs or offer trendy tote bags made from recycled materials. Online retailers such as VistaPrint provide countless options for popular sustainable office accessories.

Summary

Creativity has always been at the forefront of advertising and branding. Where it was once confined to the pages of glossy magazines and expensive TV commercials, you can commission branding using numerous creative outlets. Some examples include giant inflatables, offering personal accessories, web-based interactive ads, and virtual reality presentations. Of course, you could also appeal to the public’s changing attitude and provide sustainable merch.