Keyrings make perfect promotional tools for merchandising your company’s products or brand. They are cost-effective, and the owner of a retail outlet or any other business can rest assured that the keyrings will make an impact. The secret here is in designing keyrings that are attractive and durable. In other words, give the users a reason to use them.

There are many ways to customise them especially if the marketing team is creative enough. Furthermore, the experts selected to make and print them should pay close attention to detail to increase their value to the users.

With all this in place, there are many creative ways of using these merchandising tools to your advantage. If you are new to this, we will guide you.

Giving Out Keychains at Conferences

One of the quickest and most effective ways to let as many people as possible know about your business and products is by targeting conferences. Your keychains will first make an impact on the recipients who will be curious to know about your brand. So, on top of putting a logo on the keyring, also add a website and better still give them a QR code linking to your website. Let them show off your brand to the world when they use your keyrings.

Giving Them to Your Customers

Yes, it sounds like a cliché to have a stand outside your shop or business to hand out keyrings to every customer or selected customers. But truth be told, this method has always worked wonders. If you have the right promotional products that are useful to shoppers, they will accept them and use them. And this is all you need them to do so that as many people as possible can see and learn about your brand.

Letting the Staff Use Them

Customers feel like part of your company when they use branded products. But when employees are given custom metal keyrings to use on a daily basis, this has even more benefits. On top of spreading the word about the company they work for, it also increases their loyalty and motivates them to become excellent brand ambassadors. This alone has a significant positive impact on sales.

Part of a Gift Bag

Sometimes, a business needs to send gifts to their loyal customers or potential customers that they are targeting. Usually, these packages include a couple of giveaways that will impress the customers and convince them that your brand is the best. Include keyrings, and you can rest assured that customers will love them. Make sure that they are branded with the right information so that people can learn more about your business when they see a logo, website or QR code on the keyring.

Sell Them

Yes, you can still sell keyrings in your gift section at a lower price than many other gifts. Actually, selling can make a greater impact because it can lead customers to feel that the keyrings are worth buying. Any person who purchases something values it, and they will use it effectively. This is exactly what you want.

See, there are many creative ways of putting your keyrings to use as a merchandising tool. If you speak to any marketing experts, they can propose more innovative strategies. However, you can achieve your goals with this comfortably.