Google Shopping Ads are a must-have form of advertising.

They allow a business to promote its products at the top of search results – which I’m sure you are already familiar with.

Like most forms of advertising, there are various strategies, techniques, and methods to choose from, that will supposedly allow you to outperform your competitors.

Well, due to the competitive demand, over time, new features have been added to the platform that allows retailers to advertise in different ways, making Google look like the company that is shaping the digital world  – which they pretty much are!

Also, like most businesses, Google is trying to capitalize on every revenue stream possible, so the introduction of their new update seems fairly logical.

Why Should You Adopt Google Shopping Ads In the First Place?

Unlike other marketing practices, Google Shopping Ads don’t require any keywords, they just use the product information from the item you are trying to promote. Managing your Ads is just as easy, with options to alter the title, category, and product description.

What are the benefits of Google Shopping Ads?

• Brand Awareness: The top of the search results, where Shopping Ads appear, are in direct eye line with customers. Even if they don’t take to your product, they will most definitely see it

• Eye Catching: Open Google right now and select the shopping tab – the product images are huge right. Google recommends a minimum image size of 250 pixels x 250 pixels, which is fairly large, and this can be filled with as much vibrant color as possible

• Detailed Targeting: Google Shopping offers detailed targeting ensuring your products appear in front of relevant people, and most of all, making the most of your budget

• High Conversion Rates: Shopping Ads have a great track record when it comes to conversions, so much so that 50% of total Google Ad spend has moved from traditional text Ads to Shopping Ads

The Latest Update

Google Shopping’s new update is going to allow Shopping Ads to be visible in Gmail, in addition to Youtube and Discovery, which were added in 2019.

It is extremely simple to enable the Gmail feature into your campaigns, just follow 5 simple steps:

1. Sign in to your Google Ads account
2. Select a Shopping campaign
3. Open the setting tab
4. Open Network
5. Select Youtube, Gmail, and Discover

Why Expand Your Shopping Ads To Gmail?

Increasing the number of locations your Ads appear in can only be positive and will potentially increase your product traffic, providing you with more information about your customers buying patterns.

However, the main reason you should optimize on Google Shoppings integration with Gmail is to catch customers earlier in their buying journey, converting them into consumers faster.

For instance, an Ad that pops up in the search results, is due to the initial search done by a customer, searching for a specific product.

This means they already have an idea of what they are going to consume.

An ad which pops up on Gmail will catch a customer off guard and imprint the illusion of desire in their head.

What I really mean is your Gmail Shopping Ad is going to show customers the product they want, making them think they discovered it, like it and should buy it.

Key Take-Aways

1. Google Shopping Ads are extremely popular, competitive and provide reliable results.
2. Gmail integration is the latest feature to Google Shopping Ads, and it is simple to enable
3. Advertising your Ads on Gmail is going to catch customers earlier in their buying journey
4. If you already see positive results from Google Shopping Ads, optimizing the new Gmail feature is a great decision

So if you’re an Ecommerce brand looking to take advantage of Google’s new shopping feature then you could benefit from a Digital Marketing Agency who can get your products in front of your customers at the right time and in the right place. 

Bio – The Good Marketer is a Marketing Agency in London which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.