Apparently today’s recent grads will be 54 years old by the time we can afford to buy our first house, according to a report from the Housebuilders Federation. Welcome to Generation Rent, you’d better get used to it. Sky high house prices, a housebuilding slump, an ageing population and poor government housing policies mean that most of us will be renting longer than we planned. So this probably means we will have to get used to extortionate rents, rogue landlords, no heating and cold water. Wrong.

Meet FizzyLiving:

A pioneering rental initiative called FizzyLiving could be a solution. The Fizzy apartments are the first of their kind in the UK built and managed specifically for the 25-to-35 year olds ‘rentysomething’ market in London and the South-East.

Harry Downes, the brainchild of FizzyLiving, emphasises the significance of the “rentysomethings”. He says “They’re young professionals, they’ve got careers and they’re all getting fed up of what’s out there. They’re excluded from purchasing and they’re frustrated with the lack of choice in the current private rental sector. They’ve got the money, they can afford to pay rent but no one’s listening to them, and it’s getting worse.”

It sounds as FizzyLiving has listened. Their model is simple: to offer tenants good quality accommodation in easily commutable locations and back it up with exemplary management service. It is a package that they claim is currently unavailable in the private sector. For starters, Fizzy flats are attractive and brand new; they won’t be crumbling away during the flat-warming party. A range of facilities and packages geared towards young professionals living in rented accommodation are offered. All flats come with a pre-installed broadband package (with the option of upgrading), exclusive furniture packs are available which cater to all budgets, utility bills will be separately charged at a fixed monthly rate allowing tenants to manage their monthly budget efficiently and effectively, and there will be a dedicated property manager who will sort out any problems. In line with our generation, social media is heavily integrated into FizzyLiving’s strategy and has launched FIZZY Flatmates on Facebook, for those looking to flat share. So I’m pretty sure if you do get cold water, there’s nothing a tweet won’t fix…

For many young professionals, location plays a crucial part in deciding where to rent and FizzyLiving seem to have got it right for their first block of flats. Located in Canning Town within ECf’s Vermillion development, the city slickers won’t even have time to enjoy the less than five minutes commute on the Jubilee Line to Canary Wharf. Fizzy’s second block of apartments which launches this month, however, is a little further out of town in Epsom. Possibly tailored more to those who crave tranquility away from the hustle and bustle of the Big Smoke, trains to central London (which are on the doorstep – the flats are adjacent to the station!) is just over half an hour away.

Arguably the best thing about these Fizzy flats is that it won’t make you flat broke. Prices in Canning Town range from £1,050 pcm for a one bedroom apartment, to £1,450 pcm for a two bedroom apartment. Prices in Epsom start from £900 pcm for a one bedroom apartment, and £1,200 pcm for a two bedroom apartment.

Visit FizzyLiving to register your interest now.