2020 has been an understandably difficult year for businesses across the world, with many smaller companies struggling to survive. As a result, it is important that you make use of all of the resources you can find, whether you have owned a company for several years, or have just opened your business and are starting from the ground up, in order to ensure you stay afloat and continue to grow and develop.

With that in mind, here are some top tips for growing your business during this time!

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1. Invest in improving your services.

With many shops and businesses having to close, you could take any extra time you have to invest in improving the quality of the services you offer. For example, you could encourage your staff to take online courses, or brainstorm new product ideas together. This means that you will be more prepared than ever before when you can reopen your business, and will be able to offer your customers something new and exciting. 

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2. Focus on your marketing

Your digital marketing has never been more important, especially if you are relying on online sales during this time. You need to ensure that your advertisements are clean, precise and targeting the right people. Then, you need to ensure that you are using the adverts to generate profits – i.e, will someone scroll past your advert, or will it convince them to make a purchase? 

If the world of SEO, advertising and marketing confuses you, don’t be afraid to reach out to digital marketing companies such as Web presence, whose expertise in this field is invaluable and can help you take your company to the next level.

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3. Develop your Social Media Presence

Your company’s social media presence can be the difference between success and failure, particularly as we spend so much of our free time using our phones. In fact, many companies can generate thousands of pounds in profits from their social media account and can use it to boost web traffic elsewhere. Here are some top tips for cultivating a strong social media presence: 

• Post consistently, around 5 times a week.
• Do not post more than once in a day.
• Focus on quality content as opposed to putting out too much. 
• Ensure your content matches your brand.
• Collaborate with other local businesses.
• Respond to comments or direct messages.
• Share positive reviews/customer feedback on your social media channels. This will show potential customers that they can trust you – they know they are purchasing a quality product ahead of time.
• If you receive negative reviews, don’t ignore them. Respond publicly, and show them how you are going to do better in the future. 
• Follow similar companies or influencers who can promote your brand.
• Host competitions. 
• Use different platforms, including Facebook, Twitter, Instagram and LinkedIn. Ensure that you post different content on each platform, depending on your target audience. For example, those who connect with you on LinkedIn will be more interested in business content, as opposed to product information. 
• Start a blog.