Image by Engin Akyurt from Pixabay 

The Covid-19 pandemic has turned the world upside down and it has taken many industries with it. The beauty and wellness industry is one of those which has been hit the hardest as close contact has been banned, hairdressers and beauty salons were closed for a long time and when they did re-open again there were strict guidelines in place. The industry has since had to close down again and even though people are spending more time at home, they have still been desperate to get their hair cut, nails done, eyebrows shaped and legs waxed. However, even though the customers haven’t gone anywhere and are keen to get back and spend their money on their treatments, the salons have still lost months of income and many still need help reviving themselves to get back on their feet and to be at their best. If this is you, then take a look at these tips on how to revive your beauty business. 

Communicate More Than Ever Before

While your clients have been stuck at home, where have they been? Online. They are there, ready and waiting to hear from you so make sure you keep up your communication with them even when you’re not open. Let them know what’s going on, what you’re up to while you’re closed, and just keep your business top of mind to stop anyone else swooping in. Send them interesting information or tips on how they can look after themselves during lockdowns or working from home. 

Cut Costs Where You Can

When you do get back up and running, see where you can cut costs. Shop around for a cheaper MedFx skin rejuvenation supplier, look at your energy bills and internet provider and see if you could be getting a cheaper deal. Look at all your outgoings, see what you can do without and if you can’t then figure out a way to get it cheaper. You’ll be surprised how much you can save when you put your mind to it. 

Sell New Products

The world has changed and people’s needs have changed with it. Rather than just selling your normal nail varnishes or hair products as an add on to your service, start selling other useful items such as hand sanitizers, facemasks, soap or lipsticks which won’t smudge when wearing a face mask. You could also start an online shop so that you can still sell your products when your physical business is closed.  

Create Content

While it’s important to keep in touch with your clients and customers there are only so many emails or cards you can send out. Another way to make sure that you stay top of mind and even get new customers when you’re closed is to create useful content such as video tutorials, reviews of mask-resistant makeup or interviews with experts.  

Change Your Business ModelSurviving this pandemic is all about adapting and if you can adapt your business model then you’ll do well. For example in the beauty industry, you could perhaps go out to people when they can’t come to you. Or you could start to include wellness as part of your service as people are more stressed than ever and could do with help.