Modern consumers typically have high expectations across the board, but there are some industries where standards are set especially high. Take the hospitality industry, for instance. In this day and age, a hotel must offer much more than simply a bed if they’re going to attract positive reviews, which they need to stay in business. While reviews have a place in many business types, it’s arguably most important in the hotel world. A low rating will create a bleak outlook for a hotel.

So how do the top hotels do it? Let’s take a look at some of the ways in which customers create customer satisfaction. 

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The Unique Selling Point

Some people just look for a bed from their hotel. But the majority want their hotel to have at least something unique about it. The best-rated hotels offer something that others in the area do not. These hotel companies approach their establishment from a “concept” point of view, rather than “a bed in a room and then build out from there.” Some are arty by nature; others are futuristic; others are quaint and traditional. The point is: the top hotels have something that lets you know you’re unequivocally in that hotel and not somewhere else. 

The Essentials

Of course, while the USP factor is key to standing out from the crowd, it’s also true that any hotel hoping to satisfy guests must have the essentials on lock. This will mean things like having an extra comfortable bed, extremely clean premises, handling common nuisances, offering WiFi, and so on. The top of the line hotels offer a host of amenities that, realistically, only a small percentage of guests will use, such as a gym, swimming pool, spa area, massage treatments, and so on.

The Overall Experience

When you walk into the best hotels, you’re transported into an experience, not just another hotel. A great hotel should make you feel like you’re in a luxury place far away from the hustle and bustle of the outside world. This is especially true in cosmopolitan cities, where guests typically want a reprieve from city life. Hotels create this ambiance in various ways, including creating a signature hotel scent, putting together atmospheric lighting, and playing gentle music. From the moment the guest walks through the door, they can forget about the world outside and sink into all the pleasure that accompanies staying in a great hotel. 

Updated Technology

It’s the little things that make a big difference. Given the importance of technology in this day and age, customers expect that the best hotels will have the latest technology. This can prove challenging to hotels because it means they usually have to update things more often than they would like because of the rate of development. Things like voice controlled thermostats, room service apps, and service robots are all slowly being introduced in the very best hotels. In the years to come, all good hotels will need to have these touches or run the risk of falling behind.