I don’t know if you have seen the new Nokia Lumia 2520 advert yet but if you haven’t, be prepared for something extraordinary. Why? Because it is absolutely, completely and ridiculously crazy. Before I get into the why, I think it is fair to say to the Nokia team that whilst my initial impression was something along the lines of, “What the heck!?”, I now must concede that sometimes something really weird can be ingenious in really getting a brand name out there. For example, we wrote an article a few months ago showcasing the Volvo Trucks advert with a man doing the splits between two moving trucks. Since then, that video has gone viral and become one of the top ten most viewed YouTube videos of 2013. Weird can work. People like weird. It is interesting, it is different and it makes people laugh. Have a look at the Nokia Lumia advert below and you’ll see what I’m talking about before I go into further detail:

Shell shocked? I’m not surprised. The initial things that hit you in the face are how creepy the supposed “hairdresser” is and also… what on earth does a Nokia Lumia have to do with cutting hair? The answer is of course, more or less nothing. The fundamental aim of the advert is to let people know that this gadget is useful both for work and for play. You could argue that someone getting a mullet is slightly related to the “play” side of things, but ultimately that is the only serious part of the entire clip. The rest is weirdness centred around the Lumia and designed entirely so that the video might go viral.

Personally, I’m not complaining. I  much prefer to watch adverts like these which make you sit up and take notice, despite slightly frying your brain than an advert that is boring and forgettable before it is even finished. If you ask me, Nokia Lumia is on the right track and even if the advert itself hasn’t really shed any light on anything that the Lumia 2520 actually does (presumably it can’t actually cut your hair for you…), I at least am aware of the brand name and will remember their advert. In fact, I’d even go as far as to say I look forward to seeing what they produce next…!