Entertainment has evolved over the years, both online and offline, due to changing customer preferences, the advancement of technology, and the growth of innovation. The online entertainment industry, in particular, has grown significantly since the COVID-19 pandemic started. According to statistics, the UK entertainment and recreation sector has about 9 industries ranging from sports to online gaming, fitness, and cultural activities, offering you several options to choose from. As 2021 draws to a close, here are some online entertainment trends to expect in 2022. 

1. Game streaming

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A new trend that is rapidly gaining ground is game streaming, where you can show yourself in real-time playing video games, casino games, e-sports, etc., or broadcast yourself watching live streams of games. As such, searches on gaming information such as betting offers have increased. Gaming helps create a sense of community among players through leagues and teams and serves as a source of entertainment and healthy competition. Some people even use games to de-stress and take their minds off situations. You can easily record your sessions and share them on popular game streaming platforms like Twitch. You only need to ensure the platform you choose suits your needs and is legitimate. 

2. Smart TV usage

Smart televisions are becoming popular in many homes as more people spend time indoors alone or with loved ones. As traditional televisions gradually fizzle out, more people opt for smart TVs. These devices have become a trend, especially due to their large screens, enhancing entertainment experiences such as family viewing and gaming. Another advantage smart TVs offer is that they already have some apps installed, making it easy to select the one with which you want to stream content. You can also use other devices such as your phone with your smart TV to view photos, videos, etc. Other features that make smart TVs a trend that will continue in 2022 are voice control and Wi-Fi connectivity. It’s also easy to search for the content you want using a Smart TV. 

3. Live event streaming

Many people initially hosted events in physical spaces like auditoriums, stadiums, etc. However, due to the COVID-19 pandemic, streaming live events such as concerts, comedy shows, movie premieres, and sporting events instead of physically attending became more popular in 2021. This trend is set to continue in 2022, even if some venues are open to the public again. Many entertainers have found creative ways to engage their audience through these live streams. With this trend becoming the most preferred among many people, this entertainment option is projected to grow in leaps and bounds. You can enjoy your best-loved events right from the comfort of your home. 

4. Podcasts

More people opt for digital content, including video content, podcasts, etc., than traditional media such as television and radio. Podcasts, in particular, have become very popular, offering listeners a broad range of topics to choose from depending on their interests. Such topics include business, technology, science, family life, religion, and comedy. Podcasts are similar to radio shows, and podcast hosts are constantly finding ways to engage their listeners. Some podcasters do it as a hobby, while others do so professionally. As podcast patronage increases, more people use digital devices such as tablets, laptops, and smartphones. Statistics show that there are currently over 1 million active podcasts worldwide, with listenership set to grow to over 400 million in 2022. 

5. Streaming and subscription services

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With more people spending time at home, streaming and subscriptions services are another online entertainment trend set to make it into 2022. According to statistics, time spent streaming every day has risen by 45%. Streaming and subscription services are growing increasingly popular because they’re convenient, have fewer ads, provide users with several options enabling them to choose what they want, custom recommendations, and affordable subscriptions fees. Studies reveal that over 50% of households in the UK use alternative streaming devices. Other streaming platforms are emerging aside from the major ones, giving viewers a wide variety. You can access different genres whether you want movies that make you nostalgic, comedy, series, documentaries, international content, etc. Most streaming services promise to release fresh content for their viewers in 2022.  Additionally, several music streaming services are available aside from the major ones, giving you something to listen to no matter your preferences or mood. You only need to subscribe, which will enable you to choose your preferred show or song to enjoy alone or with loved ones. 

6. Virtual reality

Virtual reality is a growing choice among many and will continue in 2022. It enables users to access various forms of entertainment no matter where they are. Virtual reality has become even more popular since the COVID-19 pandemic, with people spending more time at home. It provides users with an exciting experience such as immersive gaming, live concert streaming, etc. One feature that makes virtual reality a much-loved option among many is how it makes them feel they’re somewhere in reality even when they’re not. It’s a convenient option for those who have restraints due to budget, location, availability, etc. 

7. YouTube

As podcast patronage grows, YouTube is another dominant content creation platform that will remain trendy in 2022. According to statistics, there were 37 million YouTube channels as of 2020, recording a 23% growth from the previous years. Many prefer YouTube, with research showing that many young people worldwide turn to this platform primarily to be informed and entertained. The social aspect also makes it popular, as it enables users to comment, like, share content, and engage directly with content creators. As a result, aside from individuals, several businesses, famous personalities, etc., are paying more attention to their YouTube content. There are various channels; these include those with over a million subscribers to those with 100-1,000 subscribers. There are also those with several videos and those with just a few. 

8. Converging entertainment experiences

As the online entertainment industry booms, businesses rapidly adapt, especially the media and entertainment industry. They’re combining more services to give customers holistic experiences online. As a result, you’re more likely to see a convergence of entertainment and technology, music and games, movies and virtual reality, etc. A typical example is how more musicians use out-of-the-box strategies to release their music, such as using video games instead of traditional music videos. Another innovative example is the growing popularity of watch parties, where people view video content and movies together using social media platforms.

Subscription services are also combining more sectors to provide dynamic content for customers. Stand-alone products are gradually declining while converging entertainment experiences soar. This development is set to continue in 2022 and beyond. Experts also predict that this convergence will develop rapidly due to technological advancements such as 5G, providing customers with speed, variety, quality, and convenience. 

9. Direct online creators support from fans

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A trend that has emerged in the online entertainment industry is fans directly supporting creators they follow. A major challenge most content creators face is generating revenue, as they may have limited options such as ads. However, contemporary trends such as crowdfunding sites have made it easier for fans to financially support creators they enjoy following. These fans also gain advantages such as easy access to live question and answer sessions and bonus content. As more fans and followers discover that they can directly support creators, this trend will grow in 2022. 

As 2022 approaches, there are many exciting online entertainment trends you can explore, be it on your own or with loved ones. These trends offer convenience, variety, and a memorable experience.