When it comes to your blog, it’s always important to be churning out the best content possible. The reason for this is that the internet is constantly evolving and so the ability to remain relevant certainly gets more difficult. And when your blog is your business, it’s even more critical that you have quality at the forefront of your mind because the more traffic that comes to your site, the more valuable it makes you to advertisers. With that in mind, here are seven tips for making better blog content.

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Know What Your Readers Want From You

When it comes to your readers, it’s important to know who they are and what they want from you when it comes to content. There’s no point in posting content that you don’t like just to please your readers because it’s likely that won’t be the reason they start engaging with your content in the first place. Instead, try to look for more information on your readers and find that similar trait between you and them. 

Not every reader is going to be the same, and so you might have different pockets of people where some people like one form of content and others like something a little different. However, these interests shouldn’t really vary too much from what you write about typically. 

The more you can write for your reader, the better. But that doesn’t mean you shouldn’t write for yourself too. It’s important to know what your audience likes so that you can continue to make content that keeps them engaged and wanting to read more.

Try To Post More Long-Form Content

With a lot of content nowadays, the longer it is, the better it will perform on Google’s search engine. Of course, it’s not something you always want to do, especially if your style of blogs tend to be short and snappy. 

However, that doesn’t mean you can’t switch it up every now and then. Who knows, some of your audience might want to engage with some of the longer content that you provide.

Long-form content is a good way of giving more, and a lot of value can come from posting content that’s over 1,000 words. If you’re really wanting to impress, then try to aim for around 2,000-3,000 words. 

These are often done by those who are writing on a particular topic, perhaps coming from a business angle or maybe it’s to do with SEO and marketing. The reality is that what you blog about is something that you likely enjoy and so it’s not going to be too difficult to waffle on about a topic that you love.

Grammar Check Your Blog Posts

Grammar checking and spelling are two things that blog writers don’t do enough of. It can devalue your work in a lot of ways, especially when your work is going out to those who may be of a certain educational level. Write for your audience and always be sure to keep it in the style and voice of your blog. 

However, always make sure that you are grammar checking your content and that you also spellcheck. There are some grammar errors that you might not spot, even though they’re hiding in plain sight. Be sure to use add-on browser extensions to make it easier or you could implement a spelling/grammar checker via your blogging platform. 

By doing this, you also help improve its quality in Google’s eyes and that will bode well for your page ranking and of course, your website.

Utilize Keywords

Keywords are an important part of making better content because they help you generate more traffic. The more keywords that you can find that will rank higher, the better it is for your website. It’s good to use these keywords in the main title of your blog post but also within your content too. 

Make use of using the keyword in headings and sub-headings, as well as any photos you include within the content. 

Keywords play a significant part in the SEO part of your blog and so you want to try where you can to take advantage of what they can bring to your blog’s content overall. You can do a lot more research on keywords via online resources which can explain it in a lot more detail.

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Improve The Structure Of A Blog Post

The structure of a blog post is one that’s essential because it determines how engaged and how long they stay engaged for, on a post. If you have big sections of content that are clumped together, then the reader is more than likely to switch off after the first paragraph. With that being said, you want to break things up. Keep the sentences to around 4-8 lines at a maximum and aim for less at all times. It’s going to really help you to help your readers focus and to enjoy the process of reading it.

The same can be said for photos, try to make them more visually appealing. You may benefit from learning how to blur the background on iPhone. This can be great for when you’re trying to pull more focus into the product you’re showing off or perhaps the picture you’ve attached with the content. Try to make it as visually pleasing as possible and if you’re not good with taking photos, use stock imagery.

Edit Old Posts

Your old posts still have a place in your blog, and so it’s good to update them every so often and if you wanted to, republish them to the current date. Any posts that did well in terms of traffic or evergreen content is always good to update as often as possible to make the most out of these pages. The more you go back and improve, the better it can be for your blog.

Making better blog content is a process that you learn as you go. Try to focus on posting consistently and making sure the quality always remains!