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Inspiring our customers is about that experience we offer them. Trying to improve customer loyalty isn’t just about the offers we give them but it’s about the experience that pleases the senses. While many people are operating exclusively online when we want to improve our customer experience in-store we’ve got to be creative but also customer-oriented. How can we do this?

Focus On Sensation

The feel of the store is crucial. From the Coir mats that your customers wipe their feet on when they step into the store all the way through to the type of music, our senses will never let us down. If you get a bad feeling when you go somewhere where it’s unlikely you will return. When you focus on the shopping experience you’ve got to make sure that everything is pleasing to the eye, ear, nose, and touch.

Increase Interactivity

For those customers that exclusively go online, we’ve got to find ways to bridge the gap between the digital world and the real one. We can do this in some simple ways. The best approach could be to use QR codes. This gives your customers extra information about products but also offers that you aren’t overtly advertising. QR codes can also be a perfect opportunity to incentivise a customer to purchase something there and then. When you start to increase interactivity based on the direction that virtual services are offering as well as what artificial intelligence is doing to shape our shopping experience, improving interactivity on a digital level is vital.

Improve The Employees

The other side of the interactive experience is how your workers liaise with customers on a personal level. We’ve all been into a store where the employees are scattered around not doing anything, which never gives off the right impression. When you look at the overall customer experience you’ve got to focus on activating customer touchpoints. This is crucial to the success of your brand. But you should also think about what draws a customer in on an individual level. One person won’t like being engaged with, whereas another will need their hand held throughout the process. Having employees that know their soft skills will prove to be a game-changer in gauging each individual customer.

Change The Product Locations

If you have regular customers it’s crucial for you to reward these people but also point them in new directions. Putting new products in places where a customer would normally go means that they will discover something new. Once they find something different it could pique their interest or then they go back to what they know. And as far as the customer journey is concerned in-store when you make these alterations it keeps everyone on their toes. 

A retail store can be a forgotten relic right now especially as everybody is moving online. But the one thing at a retail store can give you over an online setup is that human interaction. In order to improve your retail store, going for what a customer feels is a fine blend of psychology and fantastic customer service.